Should you bring traffic to your blog using Facebook ads?

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Facebook ads are a fantastic way to promote the blogs and attract a greater audience, get better leads, and move prospects through your sales funnel. Facebook ads greatly assist in conversions by targeting a specific audience and get better revenue by enhanced sales.

But there are several blogs which don’t sell anything. They are either to enhance the awareness regarding a topic, or have monetized their blogs, or just want to create a greater readership with a mood to sell some products there later. This blog is focused on the usage of Facebook ads for such blogs which are not directly selling anything at the moment.

The effectiveness and extensiveness of the Facebook ads can be gauged from the report of Digital Content Next study, revealing that 38% of the total online ad revenue in the USA was taken up by FB alone. The Fortune reports that FB is only expected to grow in the coming times.

Benefits of Facebook ads for bringing traffic to your blog:

Consistently promoting your blogs with ads:

  1. Get your brand to brand new audience- as the settings can be changed to show ads only to those people who haven’t seen your ads in the last six months.
  2. Re-engage people who haven’t checked the mails. The newsletter campaigns can reveal who has checked the promotional mail or not. Those who have gone through the mails can be excluded from the FB ad campaigns to enhance the effectiveness.
  3. Pre-launch ads can create a buzz around upcoming content.
  4. Identify and get quality leads.

Facebook Pixel:

For the better analysis of the FB ads campaigns, the major tool to be used right away is Facebook Pixel. It is a code that one places on the website to collect data and track all the activities regarding the FB ads. Optimizations of ads, building a targeted audience for future campaigns, retargeting the audiences who have earlier taken any action on the ads or the website are easily assisted by this tool.  It works by placing & triggering cookies to keep a track of the audience interacting with your website.

The blogs which don’t have any ‘call to action’ button or in simpler terms, who are not selling anything with the blog, can easily keep a track of the audiences which have been redirected there through Facebook. Giving the readers a quality material without asking to buy anything, creates a value for your blogs which can be leveraged later to sell/market anything in the future as the FB Pixel will keep account of those persons who have gone through your content.

Need of Facebook Pixel:

The information provided by it helps in creating better ads, with accurate targeting. With the information gathered, Pixel is useful in ensuring that the ads are seen by people who are most likely to take action regarding those ads. Those who have not opted for the FB ads yet can also install the Pixel and can collect data that will assist in creating targeted ads later.

Conversion tracking information like the different devices being used while getting ahead in ‘funnel’ helps in refining and redesigning the ad strategy. With retargeting information, one can show dynamic and targeted ads to the persons who have shown interest earlier.

Based on these two strategies other ‘look alike’ set of audience can be developed having similar interests, demography, age, and this will greatly expand the customer base.

Pixel helps in tracking data for optimizing the Facebook ads for specific conversion events. Without this information, one can optimize the clicks on the links but with Pixel events aligning closer to the business goals like sign-ups, purchase, etc. can also be optimized. Web conversion campaigns, custom audience from your website, and dynamic targeted ads can only be executed if FB Pixel is installed there. Metrics like Cost per Lead or Cost per Conversion are also monitored with Pixel.

When it comes to understand the audience, Data is your best mate, and gathering your own is pivotal for successful marketing strategies. With all relevant information regarding the audience, their styles, and preferred way, Pixels easily equip one with the necessary information.

Facebook Marketing:

A great number of businesses are engaging themselves with FB marketing to promote the brand and expanding the business because of the large user base. The ads are cheaper and stay long in feeds than other digital advertisement services. The effective placement better introduces your brand to the audience and the friends’ activities on them are also shown in the news feed. At Facebook, there are also better chances of being viral.

Disadvantages:

People at FB are many times busy their own stuffs like messaging, commenting, watching pictures, changing their profile picture, etc. It creates difficulty in getting the attention of the most interested clients as well. Negative comments and reviews given by the clients also taint the image. Apart from a great user base, several service providers are also eyeing and vying for the same spot. There is huge competition among services on FB.

Winding up:

With some practice and little experience, Facebook Marketing (ads) can create a considerable customer base for the business by directing good traffic on the website. For the ads, Facebook provides three types of goals- Awareness, Consideration, and Conversions. Based on the business needs and position of prospects in the sales funnel, the targeted ads can be developed and leveraged.

Those blogs, not selling any product/service will most probably set the first two goals to get a client’s base. Either the blog is monetized or intended to sell something later, Facebook-the largest social media site with more than 2 Billion active users, offers a wonderful avenue of possibilities with the effective and cost-effective ads.

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